20th Year Flashback No. 4: The Heart Ball
Posted on Mar. 01, 2012 | Category 20th Year Flashback, Branding
In 2008, we were honored to work on a creative platform for the American Heart Association’s annual fundraiser — the Tampa Bay Heart Ball, co-chaired by Gary and Karen Sasso.
Nancy Walker and Cynthia Gandee, executive director of the Henry Plant Museum, co-chaired the communications effort and although there was great complexity in the logistics of this major event, the simplicity and power of the “heart” would balance it all. By staying authentic to the brand and celebrating the heart as the unifying symbol in a new and special way, we were able to help create a meaningful event that raised more than $640,000 to increase prevention and help fight heart disease.
Thank you to the American Heart Association for the inspiring work you do and for the memory of a special night.
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