20th Year Flashback No. 9: Dr. Henry Wiley
Posted on Apr. 06, 2012 | Category 20th Year Flashback, Branding, Healthcare
We had the pleasure of working with Dr. Henry Wiley, board-certified dermatologist and dermatopathologist, on developing and communicating his brand. With sole practitioner physicians, like many professional services, the person is the brand.
In Dr. Henry Wiley’s case, knowing what his personal brand was greatly influenced the brand of his practice. It was no surprise when we uncovered symbolism for the story of his distinction rooted in how he thoughtfully views and appreciates the world around him.
THANK YOU Dr. Wiley for the synergy we felt with you in creating your brand program. We were delighted to discover a mutual admiration for uncovering truth.
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