The Brand Power of Sustainability- Part 3

Posted on Jun. 18, 2012 | Category Branding, Sustainability

Making sustainability part of your business can get you noticed and have big benefits not only for the community but the environment as well. Check out Tip #3 on how you can maximize your brand’s sustainability.

Tip #3: Get Creative. Stay Authentic.

Crowne Plaza’s stationary bicycles are hooked up to generators, which provide electricity for the hotel.

Doing things in a new, creative way can really get you noticed. The super-green Crowne Plaza Copenhagen Towers in Denmark lets guests generate electricity on electricity producing stationary bikes. If a guest produces 10 watt-hours of electricity, they get a complimentary meal. What a fun way to let customers participate in sustainability and become part of your brand – and create buzz! Whatever you do, make it connect to your company’s mission.

There is no one-size-fits-all approach to promoting your sustainability. The programs you develop should always be authentic to your brand. We can help you discover your distinction and create programs that celebrate your sustainability and set you apart from your competition.

Tags: brand, brand experience, Nancy Walker, public relations, sustainability, Walker Brands