The Brand Power of Sustainability– Part 4

Posted on Jul. 03, 2012 | Category Branding, Sustainability

Having a positive impact on the environment is easy. Tip #4 in our Brand Power of Sustainability Series shows you how simple it is to introduce sustainable practices into your business.

Tip #4: Quantify It.

Bathroom features two-flush option and low-flow showers

Saying “I’m green” is one thing, but putting it into numbers makes an even bigger impact. In our new building, for instance, our utilities are 38% less per square foot than our last building, so we’re consuming less energy and water. EnergyStar.gov has some great calculators that show the environmental benefits – like reduced CO2 emissions from power plants – of your reduced energy usage. Or, it can be as simple as switching from bottled water to filtered water with glasses – 100 employees x 2 bottles a day x 260 days a year = 52,000 plastic bottles your company is NOT consuming!

There is no one-size-fits-all approach to promoting your sustainability. The programs you develop should always be authentic to your brand. We can help you discover your distinction and create programs that celebrate your sustainability and set you apart from your competition.

Tags: brand, brand experience, experience, Nancy Walker, sustainability, Walker Brands, walkerbrands