The Brand Power of Sustainability– Part 5

Posted on Jul. 13, 2012 | Category Branding, Social, Sustainability

Tip #5  of our Brand Power of Sustainability Series encourages you to celebrate and share your sustainability story with everyone through social media.

Tip #5: Get Social.

Tour of LEED features posted to YouTube

Tell your green story through your website and social media. When it comes to SEO and social media, content is king. Use your sustainability rituals, details and programs you’ve created (and quantified) to tell an interesting and on-brand story about your company. You’re doing it … celebrate it! Get employees to write blog posts about your programs, add milestones to your Facebook Timeline. Within your social media plan, make sure sustainability is part of the plan and not an accidental contribution. Create a “sustainable” series that happens regularly.

There is no one-size-fits-all approach to promoting your sustainability. The programs you develop should always be authentic to your brand. We can help you discover your distinction and create programs that celebrate your sustainability and set you apart from your competition.

Tags: brand, Branding, Nancy Walker, public relations, Social Media, sustainability, Walker Brands, walkerbrands