Here's what you'll learn:

• How to get excited instead of overwhelmed.
• How to communicate with people that don't
  want your email.
• How businesses can use social media – like webcasts, podcasts and blogging.
• How to drive traffic to your Web site.
• Where to get content and what to talk about.
• How to navigate through the choices.
• How to figure out Twitter and Facebook.
• The tools and language of social media – blogs, Facebook, Twitter, YouTube, Flickr, LinkedIn, wikis, podcasts, video, photo sharing, RSS, forums, social networks, online communities, and social bookmarking.

Ready to learn?

Social media has changed the rules of business.

It's an entirely new way for customers and companies to engage, communicate and do business. The days of just having a Web site and running ads are over. Businesses who stand on the social media sideline will soon realize that customers are moving on – they demand brands that want a real relationship, not just marketing lip service. Translation: social media creates more loyal customers, leads, and revenue in the long run.

So come get smart on social media – and learn why it is an essential part of your business strategy.

Social School Faculty

Nancy Walker founded Tampa-based Walker Brands in 1992. Today, Walker is an award-winning firm that "connects people to places" by creating distinctive brand strategies that inspire memorable experiences to attract more customers, build loyalty and drive revenue. Nancy frequently speaks on the topics of strategic branding, branded environments and green design (the Walker Brands office recently earned Tampa's first Gold LEED Certification).
813.875.3322 nwalker@walkerbrands.com www.walkerbrands.com

Julia Gorzka Named "1 of 10 Tampa Bay Business People to Watch: Vision in Hard Times" by the St. Petersburg Times, Julia is a leader in educating businesses and organizations to harness the power of social media to stand out, build relationships, and grow business. A Speaker, Marketing Consultant and Video Blogger, Julia is also the Founder and Network Creator of Brand Tampa, the local social network Creative Loafing named a top local news site where "Tampa Bay's digirati gather to network, share a good restaurant tip or get job advice."
813.690.2100 julia@juliagorzka.com www.brandtampa.com   www.juliagorzka.com