While Dale Mabry and I-275 has long been a well-known Tampa intersection, The Bromley Companies saw something else: a massive opportunity to link the Westshore District with Downtown Tampa and create connectivity like never before.
That’s why Bromley engaged Walker Brands during pre-development of Midtown Tampa, a large and dense project – 22 acres with 1.8 million square feet of mixed-use space – designed to be the catalyst for an urban and dynamic new district.
With Midtown Tampa’s location and access, the project is poised for success. But the Bromley and Walker team knew the right branding would be critical to getting approval, attracting the right partners, leveraging the media, and ultimately connecting with consumers.
It appears the partnership and branding are working.
Progress to date includes planning, positioning and commercial leasing materials demonstrating Midtown Tampa’s connectivity to a ripe market. Branding helped garner city council approval and initial partner commitments including Crescent Communities for residential, Cushman & Wakefield as the commercial broker and Whole Foods as the first announced anchor. Additionally, public relations efforts earned local and national coverage generating over 250,000 impressions and buzz.
Even more, it shows when you start with a strong foundation, things falls into place.