Walker Is For Those Seeking
The Rewards Of A Strong Brand
Research & Strategy
Focus Group & Interview Facilitation
Survey Design & Execution
Data Analysis & Insight Generation
Discovery & Positioning
Naming & Identity
Brand Assets & Guidelines
Signage & Way Finding
Programming & Experiences
Brand Launch Planning
Brand Plan Development & Maintenance
Marketing & Advertising
Public Relations & Public Affairs
Media & Program Planning
Creative Assets & Production
Video & Photography
Print, Digital & Dimensional Production
Email, Social Media & Internet Marketing
Measurement & Analytics
Tracking & Evaluation
Reporting & Optimization
While everything we do on behalf of our clients is custom, we always deploy aspects of the following elements in our methodology:
Discovery & Insight
Once your vision is clear, market research and data analysis mark the beginning of any path we take. What is the viability? Is there enough substantiation? Will course correction be necessary? Measurable data provides answers, reduces risk and triggers ideas. The better the information we have, the smarter the recommendations we can make. After all, your project deserves to be a gem, not a commodity.
Essence & Positioning
Beyond stats, gathering information also paints a picture of what makes your project distinctive. This allows us to uncover your brand essence and develop a positioning that’s authentic and relevant to your audience. A platform from which everything springs, it leads to branding efforts that get attention, stretch your dollars, build value and last.
Identity & Narrative
A strong positioning means your brand identity is ready to come alive, and creative decisions will be based on strategy rather than subjectivity. From naming and logo development to design and beyond, we only present what we believe will work. We also deliver compelling narrative for every project. Because like any brand, the best ones tell a great story.
Planning & Activation
This is the who, what, when, where, why and how to activate your brand based on your customers, partners and goals. And it all starts during discovery, which ensures your tactics are custom. Speaking of tactics, the possibilities are extensive. Whether it’s internal communications, advertising, PR, placemaking, programming, signage or all of the above, we know how to roll it out.
We’re in the business of solving problems, reducing risk and generating ROI on behalf of our clients. Here is just a sample of the most common scenarios in which we can help:
You need branding expertise from someone
who knows your industry.
You have a new project and want to build a
strong brand as part of its foundation.
You have an existing project and want to
elevate its visibility and create engagement.
You’ve deeply invested in a project and want
the confidence of knowing it will pay off.
You need a better understanding of
your customers and how to connect with them.
You’re in pre-launch and
need guidance to execute your vision.
You’re in post-launch and
need help closing out sales.
You have an established brand
that needs turnkey management.
You need to evolve your brand
or attract new audiences.
You need a strong campaign
to help increase traffic.
You have a cluttered house of brands that
need organization and hierarchy.