Wright’s has been cooking up deliciousness for Tampa Bay for nearly 60 years. After completing a major physical transformation that almost doubled the size of its South Tampa landmark location, the restaurant needed to evolve its story to not only honor its heritage, but to also better reflect its current market, catering and restaurant experiences. Wright’s turned to long-time marketing partner Walker Brands to develop the narrative and visual vocabulary that would inspire the various touchpoints necessary to increase Wright’s brand distinction and value to its customers.
- 16,000 sf landmark restaurant
Objectives
- To leverage and celebrate the beloved Wright’s heritage through all brand touchpoints
Strategy
Walker Brands established a visual vocabulary for the brand expression that not only inspired a robust, new website, but also the restaurant’s large mural walls and a larger signage and environmental graphics plan that helped improve traffic flow and enhance the customer experience. Walker translated this brand expression into a series of dining room experiences by creating complementary, distinctive and on-brand backdrops for diners that were both enjoyable and relaxing. Custom photography and playful copywriting also helped transform Wright’s fleet of catering delivery vans into mobile marketing messages that helped promote the restaurant’s offerings around Tampa Bay.
Services
- Brand Expression
- Wayfinding, signage and environmental graphics
- Website
- Fleet graphics
- Custom photography
Over the years I have had the good fortune of working with Nancy and her team on several different projects. Each and every time they have surpassed my expectations—and imagination—with their work. I am especially grateful for their willingness and ability to understand my business and help us better express who we are to our customers and the public instead of trying to re-image us into who we’re not.”
