When Starkey Ranch was developed in Odessa, Florida, its exceptional planning, design and branding set the 2,400-acre master planned community up for great success. And when people started to visit, its parks, trails and open space made quite an impression. So much so that over 500 families already call Starkey Ranch home.
Some communities might rest on their laurels with momentum like this. But not Starkey Ranch, because they realize what Walker Brands has known for more than 25 years: Even the most successful brands cannot stand still.
With new neighborhoods, parks and amenities opening, and more activities and events being planned, Starkey Ranch hired Walker to help evolve their brand message. Starting with research, we discovered what attracted current residents, what prospective homebuyers are looking for and what the community still has in store. Then we created the “Alive & Thriving” campaign to reflect all that in a manner that cuts through the real estate advertising clutter.
Our challenge was to take results to the next level, and we’re honored to let them speak for themselves.