Frustrated with the state of healthcare for seniors, Romero Medical Plaza set out to change it for the better. Not only would this involve reinventing their patient care model and physical space of their clinics, but also re-launching as an entirely new brand and set of sub-brands.

Seeking an agency partner with a track record in healthcare and strong place branding expertise, Romero leadership engaged Walker Brands – and on December 1, 2017, Romero Medical Plaza became Reliance Medical Centers.

Initial efforts included positioning and identity, signage and environmental graphics, advertising, collateral, public relations and vehicle wraps. More importantly, Medicare Advantage enrollees now have a better choice for care in 2018.

Walker is excited to help lead these initiatives as Reliance Medical Centers makes its mark in Polk County and beyond.